The secret to successful upselling

Recent work with a client saw a 25% increase in the value of sales due to the tried and tested method of upselling. In this case, an educational provider offering specialised lectures also sold their own printed resources. Although the company had offered these printed books as incentives or extras, they’d never bundled them and sold them together with the lectures. A revamp of the marketing materials included an upsell option. Students could enrol in a $80-$100 lecture or enrol in a lecture and buy the accompanying book valued at $25. Free resources were also thrown in to sweeten the

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Keep up with June!

The clients said it!

“Improvement of 216% in income”

Thanks so much to June for everything she did for our EOFY campaign. We saw an improvement of 216% in income from our direct mail and email compared to the previous year. In fact, this year we raised more money than we ever have from these channels for this campaign.

June assisted not only with writing copy but also advised on strategy, concepts, segmentation and reporting. And all of this on a very tight timeline. Her work has helped restore confidence within the organisation that direct mail is a worthwhile fundraising activity…

Joel Nicholls
Fundraising Manager

"More than paid for itself"

June did a fantastic job of developing a concept, the offers and writing the mailing package… This Christmas pack more than paid for itself and was one of the best mailings we’ve ever done. We’ll definitely be using June again in future.

Andrew Kay
Company Director
Aboriginal Literacy Foundation

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